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IM Associates takes ownership of your change process. Our support does not end with spreadsheets and presentations. We actually train healthcare professionals to put forward renewed commercial strategies.

Market Dynamics

To what extent do your employees know and understand the trends and dynamics in the evolving healthcare market? How to recognize new markets, new specialties, new channels and commercial opportunities? IM Associates developed training programmes that specifically address these focus areas.


Selling out

Actively selling out is a clever way to easily sell more. We can train your trainers to teach pharmacists to be more of a consultant to their patients. It is important that your field force fully comprehend the challenges pharmacies are confronted with, so they can help the pharmacist to better understand and support his patients.


Pharmacy Action Planning

Change processes, new commercial structures and innovative healthcare models can only generate results if the people responsible for the implementation have the right skill set. IM Associates evaluates and teaches specific competences for tackling diverse and changing business situations.


Our training services

Organise tailor made training

Customer case

Pharmacy consultancy requires both sell-in and sell-out skills. Therefore, our clients are often looking for a modular training program for their pharmacy visitors. IM Associates' answer to that need is twofold. During a first workshop, we translate the available sales material into a concrete conversation with the pharmacist. On the other hand, our program offers the trainees the necessary insights into the financial margins of a pharmacy, the way Consumer Healthcare products are sold, the principles of Category Management in a pharmacy environment, and the best way to talk to a pharmacist about visibility and product placement. Our support does not end in the classroom. We motivate 13our clients to actually deploy the new commercial approach in the field.

Featured service

Change processes, new commercial structures and innovative healthcare models can only generate results if the people responsible for the implementation have the right skill set. IM Associates evaluates and teaches specific competences for tackling diverse and changing business situations.

meet our team of training experts
Romain Liétard

Romain Liétard

Sr Consultant

Thomas Euben

Thomas Euben

Team Leader

Philippe Duchateau

Philippe Duchateau

Sr Consultant

Jurgen De Baerdemaeker

Jurgen De Baerdemaeker

CEO

discover the entire IM team