We advise on commercial excellence
> To what extent are stakeholders or customers targeted differently?
> Is customer segmentation part of a recurring sales planning process?
> How are product-level objectives translated into tangible customer and representative-level objectives?
> How do you measure performance?
> Where do you store, maintain and update customer insight information?
> How do you convert strategy into field implementation?
> What is the scope of your strategy? How flexible is your strategy when faced with unforeseen events?
> How do you match sales and marketing objectives?
IM Associates is the ideal partner to advise you in a healthcare environment that is evolving at a rapid pace.
Our international presence ensures that we are at the front of the line when it comes to implementing new healthcare and/or business models.
The application of those insights makes it possible for use to refine the expertise that we have built up even further, making us even more able to support you in the implementation of new commercial models, setting up sales structures and elaborating innovative processes.
Regardless of where the organisation and/or the products are in their life cycle(s).
What do we advise on?
> Preparing for the future with the help of foresight-scenario building;
> Defining, setting up and implementing sales-planning processes;
> Designing the recommended commercial structure;
> Set-up and integration of Key Account & Stakeholder management strategies within the organisation;
> Definition of objectives, performance management & rewards.
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