How to Adopt a Data-Driven Culture in 4 Steps
Many organizations compile data from various sources that are not managed centrally. This is usually not a good idea.
How to use 3R data to identify eligible patients in a specific indication? IM Associates translates raw data into a customized business story.
One of our customers wanted to launch a drug with a very specific indication. Rightly so, it seemed important to them to estimate the exact market size. Classically available competitor sales data could tell them little about the potential for their specific indicated disease. Only limited market research had been done before, and the main competing drugs are mostly used for multiple indications. Therefore, the customer asked us to identify the patient potential in their submarket, using unconventional data sources. The RX Retail Report (3R) based on Belgian retail data was a big help.
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