A successful BI project as a key driver for digital transformation in Pharma & MedTech
This is a guide on how to turn BI challenges into a company-wide, customer-centric, and fully data-driven strategy.
For companies specializing in Rx or generic drugs: Our view on how the pharmacy channel is a key stakeholder.
As a pharmaceutical company specializing in prescription (Rx) or genericmedicines, you intuitively know that the pharmacist plays an important role in the patient-drug relationship.
It is often the pharmacist who watches over medication adherence, who encourages therapy adherence, who answers the patient's questions and who may even decide on which drug is delivered.
But do you also know how to bind these pharmacists to your company? How your customer engagement approach can play a strategic role in your go-to-market model and the return you can expect from it?
These are crucial questions if you want to approach the pharmacy channel in an efficient, feasible and affordable way.
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