The multi-channel go-to-market model (or Customer Interaction Model) has evolved from a trend to a genuine necessity. Based on a quantitative and qualitative segmentation exercise, we help you to define your commercial strategy and to smartly allocate your sales investments. Step by step.
We analyse your customer interactions. We consolidate the available data to create a strategic interaction plan integrating all your channels. We tackle organisational aspects and change management. We provide data-reporting solutions to help you monitor all multi-channel interactions, hence implementing a multi-channel strategy in your organisation.
Throughout the process we specifically focus on four parameters: your sales goals, the communication channels you (want to) use, your key message(s) and the most appropriate tone of voice. Only then, you can talk about real Customer Multi-Channel Interaction Planning.