Our analytical services

• IM Smart BI Platform

  With IM Smart, you’ll have 24/7 insight into all your business operations.

  IM Smart is an innovative BI solution that combines healthcare business expertise with in-depth technical skills. A mobile and web-based reporting platform that allows access to every single team member in your organization. IM Smart brings business intelligence by telling a story, more than just producing static reports and dashboards. Therefore, IM Smart is more than a reporting tool.

  It is a self-explanatory platform that translates bulk data into visually attractive and user-friendly dashboards or customized intelligent apps that bring actionable insights.

  The platform offers write-back capabilities and self-service analytics, and the semantic layer provides single version of the truth. IM Smart offers you full flexibility in the number of data sources, dashboards and visualizations. Enjoy a fast implementation without restrictions, in the cloud or on premise, and a very transparent pricing structure. The IM Smart platform is always managed and maintained by IM Associates.

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  Discover IM Smart in 4 easy steps

  • 1. Data sources

    We integrate data from multiple sources such as market data (IQVia, GERS, RedPharma…), CRM activity and segmentation data (Veeva, Salesforce…), ERP (SAP), HR systems, all kinds of flat files (Excel, txt, csv, XML…), internally sourced or coming from external data providers. Data loads will be automated to the utmost.
  • 2. Smart dashboards, standardized reports and ad hoc analyses

    What makes IM Smart different?

    - Mobile: Easy access, anywhere and anytime, with any kind of (mobile) device.

    - Intuitive: End user focused, visually attractive and reliable. Dashboards create a data story that guides users through the data to actionable insights.

    - Flexible: IM Smart can serve from one to thousands of users. It integrates all data formats and interacts with the user as a self-service analytical tool or standardized company application.

  • 3. Cloud solution

    IM Smart is a flexible, scalable solution, maximally secured with no hardware or maintenance concerns.
  • 4. Empowered (mobile) teams

    - Field forces and mobile teams: Optimized field performance, call prioritization and customer engagement.
    

    - Management: Access to and visual insight in all necessary data and KPIs, anywhere and anytime. Extended benchmarking and coaching possibilities.

    - Customer service: Optimized service through in-depth knowledge and anticipation.

    -Business intelligence or analytics: extensive self-service analytics possibilities based on one version of the truth.

    - Finance: Combined insights in demand and net sales, P&L, forecast versions, costs and budgets…

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• IM Smart intelligent applications

  With our cloud-based data intelligence platform, IM Smart, you integrate different data sources that map your business needs and simplify your decision-making support. Our intelligent applications bring data to the end user in a user-friendly way, via (mobile) applications, and provide actionable impact, with thoughtful storytelling and easy-to-use visualizations.

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• BI Outsourcing: Front-end & Back-end

  You have access to a team ready to carry out analytics and business intelligence tasks for you. This can be done, for example, as a temporary reinforcement of your internal team, to meet ad hoc needs or as a long-term partnership. Outsourcing offers you many advantages:

  → Access to scarce resources and competences

  → Pharma industry and healthcare expertise

  → Good practices in data management and data security

  → Scalability and accelerated rollout

  We have specialized data engineers and business intelligence experts in our team who support our clients in all facets and phases of a data & business intelligence project, both during development and support:
  

  

  ... and in different technologies:

  • Back-end: Microsoft SQL Server & Microsoft BI Suite (SSIS & SSAS), Azure SQL databases, Microsoft Azure Analytics (Azure Data Factory, Azure Data lakes) and Azure DevOps. ...

  • Front-end: Power BI, Tableau, MicroStrategy, Qlik...

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• Data Governance

  We determine the best practices for defining master data, we develop processes to maintain the data, and we define the responsibilities of the different stakeholders. In the data warehouse, we provide central management of the master data (e.g. customer data, product hierarchies, ...). This can be done, if required, via a dedicated data management interface.

  → We document data sources in data glossaries, and we describe the data flows and the processing of the raw data in the data warehouse. Also, we describe the way KPIs, attributes and dimensions are calculated and shown in reports and dashboards. In our BI solutions, we always foresee a central semantic layer.

  → Our proprietary, dedicated healthcare data and business intelligence platform, IM Smart, is cloud-based and meets all the requirements of data security. Our BI platforms meet the compliancy standards of the Pharma & MedTech sector. Encryption of data, GDPR provisions, etc. are considered from the start.

  → We translate your advanced analytics use case into quick wins that can be realized and rolled out immediately based on the available data, and a data action plan to identify and collect missing data for future use. We integrate and combine extra data for advanced analytics with existing data in your data warehouse and we ensure a future-proof data model.

  → We combine all your necessary data sources into one central and future-proof data warehouse. Examples of typical Pharma & MedTech data sources are SAP ERP, Veeva CRM, selling-out data from external data suppliers such as IQVIA, Redpharma, GERS or key accounts, sales and activity objectives, HR data, etc.

  → We build data warehouses based on a flexible and future-proof data model that allows for high-performance reporting across diverse data sources.

  → We automate data loading from various sources to avoid manual work and human errors, and to ensure that the latest information is available every day.

  

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• KPI definition & Storytelling

  Before implementing a BI system, we strongly recommend you define actionable KPIs. Key performance indicators are variables that objectively measure the performance of your organization. A well-thought-out definition of the most relevant KPIs is one thing. Another thing is how to interpret the reports and dashboards that provide insight into the degree of success of your long-term goals. These reports should be a pleasure to read, and that is where storytelling and our unique blend of business knowledge and technological expertise come in.
  

  Storytelling creates recognition, trust, and sometimes even an emotional connection. It helps people to understand dry facts and figures more easily. We offer you our expertise in developing mock-ups and storyboards with state-of-the-art visualizations that link your business requirements to possible technical solutions. Strong visualizations and storytelling help to maximize end-user experience and comprehensibility. Reports and dashboards that result from this way of working are far more readable and much more likely to be used.

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• BI Audit

  Do you want to audit your BI environment? Maybe you don’t produce the information your organization really needs. Or is there too much information in the data warehouse that is never used at all? A thorough audit is the perfect opportunity to get your BI system back on track. We analyze, describe and benchmark your existing BI environment – the back end as well as the front end – by organizing workshops and interviews with the key players in your organization. Together we create a data dictionary and full documentation of your current situation. All data requirements are listed, as well as the missing information that is needed for your business. We then define a data access & security matrix, and identify all possible efficiency gains. A BI audit discovers very quickly where the current issues and bottlenecks are, where they come from, and how they can be resolved. To conclude the audit, we produce a documented end report with concrete recommendations for future improvement. Recommendations in terms of the content of your data warehouse and the degree of data load automation (back end) as well as the visualization and performance of your dashboards and reports (front end).
  

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