Pharmacy consultancy requires both sell-in and sell-out skills. Therefore, our clients are often looking for a modular training program for their pharmacy visitors. IM Associates' answer to that need is twofold. During a first workshop, we translate the available sales material into a concrete conversation with the pharmacist. On the other hand, our program offers the trainees the necessary insights into the financial margins of a pharmacy, the way Consumer Healthcare products are sold, the principles of Category Management in a pharmacy environment, and the best way to talk to a pharmacist about visibility and product placement. Our support does not end in the classroom. We motivate 13our clients to actually deploy the new commercial approach in the field.